Whether it’s a live performance on a stage, an exhibition in a hall or a festival celebrating our cultural diversity, Greater Shepparton has a depth of arts and culture like no other regional Victorian destination.

Immerse yourself in the many cultural experiences you can discover in the Greater Shepparton region. From the award winning Shepparton Art Museum (SAM) to amazing live theatre and events, you can be sure to witness some amazing pieces.

Events such as the Australian National Piano Award, the biennial Indigenous Ceramic Award, the extensive Riverlinks program and the Moooving Art exhibition showcase not only the depth of diversity in our events, but in our everyday life in the region.

Greater Shepparton is home to the Shepparton Art Museum, affectionately known as SAM. SAM boasts an impressive collection of Australian historical and contemporary ceramics whilst also hosting a distinct program of temporary exhibitions and participatory workshops. SAM is also home to the renowned Sam Jinks sculpture “Woman and Child”.

Wander through the region and discover the many public art displays in our townships including the very popular Moooving Art cows. The range of public art on display is so wide and varied that it has to be seen to be appreciated. From graffiti art in Shepparton to mosaic work in the Maude Street Mall and Tatura’s Stuart Mock Place, visitors can marvel at the works and enjoy the townships.

Discover the smaller galleries and museums scattered throughout the area including some priceless and significant collections of indigenous works and cultural items. Local museums showcase a depth of history that will educate, surprise and inspire.


70 Welsford Street, Shepparton

Riverlinks is your one stop destination for performing arts, live entertainment and events in Greater Shepparton.

Shepparton Art Museum

530 Wyndham Street, Shepparton

Shepparton Art Museum (SAM) has one of Australia's most important collections of historical and contemporary ceramics, along with significant holdings of Australian art in all media.

Shepparton Festival

Annual event - March, Shepparton

“Unique events in unusual places”. First staged in 1997, the Shepparton Festival has grown to deliver an exciting array of arts and cultural activites each March that celebrate the peoples and places of Greater Shepparton.

Shepparton Festival Street Art Murals - UNIFY 2021


Shine on Greater Shepp, 'shining a light on local artists' was part of the Shepparton Festival 2021 program, held during winter for the first time in 25 years. Featuring local artists these murals brighten dark walls and corners with light and colour.

Shepparton Heritage Centre Museum

154 Welsford Street, Shepparton

The Shepparton Heritage Centre Museum is the custodian of Shepparton's proud past.

Sir Murray Bourchier Memorial Statue

Corner Welsford and Nixon Streets, Shepparton

Located in the Queens Gardens on the corner of Welsford and Nixon Streets, Shepparton.

Tatura Irrigation and Wartime Camps Museum

49 Hogan Street, Tatura

Tatura museum offers the opportunity to explore the history of Tatura and District including the history of irrigation in the Goulburn Valley and the unique history of internment and POW camps in WWII.

Tatura Water Tower Art

83 Ross Street, Tatura

Artists Cam Scale and Andrew Davis have paid tribute to Sir John Monash with the painting of the Tatura Water Tower.

White Night Shepparton


An exciting announcement for Greater Shepparton was made on 10 February 2022, setting the scene for some bright winter nights in 2022 with the popular White Night festival coming to the city of Shepparton on Saturday 25 June 2022.

William Cooper Memorial Statue

Queens Gardens, corner Welsford, Nixon and Wyndham Streets, Shepparton

Located in the centre of the Queens Gardens, corner of Welsford, Wyndham and Nixon Streets, Shepparton.

Accredited Tourism Information Centre   Gold Winner - 2017 RACV Victorian Tourism Awards

Greater Shepparton Visitor Centre

The Visitor Centre, located at 530 Wyndham Street, Shepparton, (Ground floor, SAM building) is your first stop for information on things to see and do and where to stay while in Greater Shepparton. Providing quality information and brochures on accommodation, attractions, events and activities, the friendly staff and volunteers have the expert knowledge to make your stay in the region a memorable one.

Open: 9.00am to 5.00pm everyday except Christmas Day.
Telephone Enquiries: 1800 808 839 (Toll-free within Australia) or +61-3-5832 9330 (outside Australia)

Learn more about the Visitor Centre