Whether it’s a live performance on a stage, an exhibition in a hall or a festival celebrating our cultural diversity, Greater Shepparton has a depth of arts and culture like no other regional Victorian destination.

Immerse yourself in the many cultural experiences you can discover in the Greater Shepparton region. From the award winning Shepparton Art Museum (SAM) to amazing live theatre and events, you can be sure to witness some amazing pieces.

Events such as the Australian National Piano Award, the biennial Indigenous Ceramic Award, the extensive Riverlinks program and the Moooving Art exhibition showcase not only the depth of diversity in our events, but in our everyday life in the region.

Greater Shepparton is home to the Shepparton Art Museum, affectionately known as SAM. SAM boasts an impressive collection of Australian historical and contemporary ceramics whilst also hosting a distinct program of temporary exhibitions and participatory workshops. SAM is also home to the renowned Sam Jinks sculpture “Woman and Child”.

Wander through the region and discover the many public art displays in our townships including the very popular Moooving Art cows. The range of public art on display is so wide and varied that it has to be seen to be appreciated. From graffiti art in Shepparton to mosaic work in the Maude Street Mall and Tatura’s Stuart Mock Place, visitors can marvel at the works and enjoy the townships.

Discover the smaller galleries and museums scattered throughout the area including some priceless and significant collections of indigenous works and cultural items. Local museums showcase a depth of history that will educate, surprise and inspire.

Dookie Artists Tree

64 Mary Street, Dookie

Plant nursery, garden and indoor plants, art gallery, sustainable and upcycled products and gifts.

Dookie Flowering Sugar Gum


Symbolising regeneration, optimism and inspiration, Dookie is celebrating the transformation and new life of its iconic sugar gum.

Dookie Nomadic Silos


The Dookie Nomadic Silo project is a silo trail with a twist, featuring sizeable artworks created by local and international artists on an assortment of up-cycled, decommissioned, portable grain silos.

Greater Shepparton Tour Guides

Greater Shepparton Visitor Centre
530 Wyndham Street, Shepparton

No one knows Greater Shepparton like a local. Our experienced tour guides have a wealth of knowledge about Greater Shepparton, our history, industry and community.

Historical Society of Mooroopna Museum and Gallery

30 Park Street, Mooroopna

Wheelchair friendly, 15 Rooms, plus Gallery, significant Medical, War, Sports, Aboriginal and other collections.

Kaiela Arts

530 Wyndham Street, Shepparton

Aboriginal Community Art Centre & Gallery supporting local Aboriginal Artists. Experience, understand and connect with local Aboriginal culture through Art.

Local Cultural Immersion Itinerary


This itinerary is designed so that you can fully immerse yourself in our local culture over 4 days and 3 nights. Alternatively pick and choose from the itinerary to suit.

Moooving Art

Greater Shepparton Visitor Centre,
530 Wyndham Street, Shepparton

MooovingArt is an exhibition using a unique 3D canvas: life sized cows! Scattered throughout parks, gardens, public spaces and businesses, there are over 90 ever-changing, colourful fibreglass girls in the herd, each one individual and distinctive in their persona.

Mooroopna Education & Activity Centre MEAC

23 Alexandra Street, Mooroopna Victoria 3629, Mooroopna

Showcasing our local talent with regular monthly exhibitions

Murals & Silo Art

Greater Shepparton

Your guide to street art, murals and silo art in Greater Shepparton and beyond.

Accredited Tourism Information Centre   Gold Winner - 2017 RACV Victorian Tourism Awards

Greater Shepparton Visitor Centre

The Visitor Centre, located at 530 Wyndham Street, Shepparton, (Ground floor, SAM building) is your first stop for information on things to see and do and where to stay while in Greater Shepparton. Providing quality information and brochures on accommodation, attractions, events and activities, the friendly staff and volunteers have the expert knowledge to make your stay in the region a memorable one.

Open: 9.00am to 5.00pm everyday except Christmas Day.
Telephone Enquiries: 1800 808 839 (Toll-free within Australia) or +61-3-5832 9330 (outside Australia)

Learn more about the Visitor Centre