Create a memorable experience...

Greater Shepparton is at the vibrant heart of one of Victoria's most diversified tourist areas attracting more than one million visitors annually. A mere two hour’s drive north of Melbourne, and just 1 hour 40 minutes from Melbourne Airport, Greater Shepparton offers visitors much to see and do at any time of the year, with quality services, amenities and infrastructure to ensure that all visitor needs are satisfied.

Greater Shepparton has an enviable climate, vibrant commercial centre, world-renowned fresh produce and an emerging reputation for arts and culture.

Greater Shepparton's location and event facilities make it an ideal location for your next conference, festival or major event. With facilities to accommodate ten to over one thousand, Greater Shepparton offers event organisers a range of venue options, from the intimate to the impressive in a surprising variety of settings. Options include:

  • Riverlinks Eastbank;
  • The Connection – nestled amidst native forest;
  • the world-class SAM (Shepparton Art Museum);
  • a private manor with water views;
  • authentic wool shed, indoor and outdoor arenas;
  • rustic town halls;
  • sporting clubs;
  • a choice of four golf courses;
  • along with an array of purpose-built function centres, all within easy reach of quality accommodation choices.

Greater Shepparton has fantastic infrastructure and facilities and plays host too many regional, state, national and international major events each year.

It has an enviable reputation for being the host venue for many diverse successful conferences, festival and major events in the past including the Australian Open Bowls, Junior Davis and Federation Cup Tennis, International Dairy Week, Australasian Schools Cycling Cup, AFL NAB Challenge football, A League soccer, W league soccer, Australian Cricket Association Masters and Crusty Demons Regional Australia Tour.  

Some of the major events in Shepparton attract up to 30,000 visitors, and with proper planning these events are easily catered for.

2014 Subaru BMX National Championships were held in Greater Shepparton.

Accommodation is well catered for with a choice of quality motels, hotels, cabins, caravan parks, leisure centres, hostels, on-campus facilities and bed and breakfast establishments. Greater Shepparton has the capacity to accommodate in excess of 2000 people at any one time.

Greater Shepparton City Council, through its Economic Development Department, offers conference and event organisers a complimentary advisory service.

The Tourism and Events team work on securing and assisting over 85 major event, festivals, conferences and celebrations each year.

Our highly experienced team can assist you with:

  • Event planning
  • Event sponsorship (through our Small/Large Events Program)
  • Assistance with marketing and advertising strategies
  • Assistance with obtaining local media opportunities
  • Promotion of the event (Council and Visitor Centre assistance)
  • Assistance with selection of appropriate venues and accommodation for your event
  • Assistance with a free professional accommodation booking service seven days a week
  • Selecting of event and function venues and facilities for entertainment options
  • Assistance with pre and post touring options around the region
  • Assistance with social programs
  • Designing of accompanying partner activities
  • Assistance with obtaining appropriate event permits required in the region
  • Assistance with quotes and organising event suppliers including audio visual, catering, entertainment speakers, gifts, transportation and other event services
  • Provision of promotional material, maps and welcome kits
  • Ability to design and offer various themed events
  • Ideas which can be incorporated into the events schedule

Most importantly Greater Shepparton City Council’s Economic Development Department can provide you with personnel who know the region and its capabilities to assist making any conference, expo or event an outstanding success.

Let the team at Greater Shepparton City Council assist you in creating a memorable event for your delegates and discover one of regional Victoria’s best kept secrets.

For more information

For more details on events in the region please contact:

Economic Development Department - Events
Greater Shepparton City Council
Ph: (03) 5832 9858

Accredited Tourism Information Centre   Gold Winner - 2017 RACV Victorian Tourism Awards

Greater Shepparton Visitor Centre

The Visitor Centre, located at 530 Wyndham Street, Shepparton, (Ground floor, SAM building) is your first stop for information on things to see and do and where to stay while in Greater Shepparton. Providing quality information and brochures on accommodation, attractions, events and activities, the friendly staff and volunteers have the expert knowledge to make your stay in the region a memorable one.

Open: 9.00am to 5.00pm everyday except Christmas Day.
Telephone Enquiries: 1800 808 839 (Toll-free within Australia) or +61-3-5832 9330 (outside Australia)

Learn more about the Visitor Centre